Strategy Sessions

The Ever-Changing Marketing Strategies of 2020

The marketing world is one of many industries that pivoted on a grand scale in 2020. Organizations cancelled annual conferences or switched to virtual formats. Companies reallocated ad spend budgets as consumers began to spend more time online. Joey and Kathleen sat down to chat virtually with four marketing experts about 2020 marketing strategies.
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Cybersecurity: Keeping Our Information Safe in Remote Environments

You’ve got the Slack workspace. Google Drive, OneDrive, and Dropbox. Email, Google Calendar, and Zoom. That’s everything, right? One more thing: cybersecurity! You need something to encrypt all that information you’re sending and storing on your work computer. Between January and April 2020, McAfee found that cloud-based attacks rose by a whopping 630%. Kevin chatted …
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Keeping the Growth Going in Quarantine

In our FIRST LinkedIn Live Strategy Session, Joey dove into what companies are doing during quarantine, including new company norms (like meeting all the fur babies) and serving customers screen-to-screen while working from home. Joey chatted with Michael Sharelis, Graham Gill, Erica Gardner, and Jason Callison.
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