Transforming Digital Marketing & CRM for Leading Restaurant Group

Blog-Image-Introduction-Transforming Digital Marketing & CRM for a Leading Restaurant Group

Introduction

Since 2022, BlueWave has been a key partner in the digital transformation of a leading restaurant group. Tasked with growing their Digital Marketing & CRM team, BlueWave has played a pivotal role in the success of this extensive transformation project.

Challenge

The Leading Restaurant Group faced significant challenges in filling critical roles within their Digital Marketing & CRM teams. The project demanded highly specialized talent, which was difficult to source in a competitive job market. They required a partner who could not only understand their needs but also deliver exceptional candidates in a timely manner.

Blog-Image-Challenge-Transforming Digital Marketing & CRM for a Leading Restaurant Group

Solution

BlueWave stepped in to support the group’s ambitious goals by leveraging their expertise in talent acquisition. Within the first year, BlueWave successfully placed over 10 Direct Hire employees in ‘hard to fill’ positions across various business groups. This included roles that were essential to the CRM transformation, such as Digital Marketing Specialists, CRM Analysts, and Marketing Automation Experts.

Blog-Image-Solution-Transforming Digital Marketing & CRM for a Leading Restaurant Group

Results

BlueWave’s strategic approach and deep understanding of the Leading Restaurant Group’s needs led to the seamless integration of top-tier talent into their teams. The success of these placements was evident in the rapid progress of the CRM transformation project. BlueWave continues to support the group, offering both direct hire and short-term contracting solutions that ensure the ongoing success of their digital initiatives.

Blog-Image-Results-Transforming Digital Marketing & CRM for a Leading Restaurant Group

Conclusion

Through a collaborative partnership, BlueWave has become an integral part of the Leading Restaurant Group’s growth and transformation. Their ability to source and place highly specialized talent has not only met but exceeded expectations, positioning them for continued success in the evolving digital landscape.

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